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SHEIN empowers new designers

Swatches | February 1, 2024 | By:

Each of the six U.S.-based SHEIN X designers launching new evoluSHEIN collections were handpicked based on their passion for sustainable fashion. They include: Anke Wonder (left front), Jacqueline City (left center), Alexandria Carroll (left back), Farah Naz (not pictured), Lauren Flagg (right center) and Lillian Butterworth (right back). Also pictured is SHEIN’s director of sustainability, Caitrin Watson (right front). Image: SHEIN

The SHEIN X Designer Incubator Program announced collections by six designers under its evoluSHEIN by Design branding, a first for SHEIN X entrepreneurs. 

The incubator program mentors independent designers in areas including development, manufacturing and sales, offering marketing tools and real-time supply chain analytics. Designers also participate in pop-up events and fashion shows.

The evoluSHEIN design standard requires that fashions are made of at least 30% “preferred materials,” such as recycled polyester, forest-safe viscose and rescued deadstock. Manufacturing is small-batch and on-demand by suppliers vetted for social and environmental practices. These practices fit in with the company’s goals of having a fully circular textile supply chain by 2050 and keep unsold inventory low. 

Since the SHEIN X program’s start, nearly 3,000 designers have leveraged SHEIN’s on-demand production to launch more than 25,000 creations. The designers keep the rights to their work and earn commissions.

The company has invested more than $55 million in SHEIN X, with plans to invest $50 million more through 2028. The company also sponsors a $40,000 scholarship and curriculum with Fashion Institute of Design & Merchandising that feeds into the SHEIN X incubator.

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