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Una Terra invests $2 million in Another Tomorrow 

Company News, Industry News, News | March 12, 2024 | By:

Una Terra, a Zurich, Switzerland-based early growth impact investment manager, announced that it is investing $2 million in Another Tomorrow, a B-Corp-certified sustainable luxury ready-to-wear collection and platform, as part of their Series A financing round. Una Terra, also a B-Corp, is committed to scaling circular economy solutions addressing biodiversity loss and climate change. Luca Zerbini, CEO and founding partner of Una Terra, will also join Another Tomorrow’s Board. 

Another Tomorrow is a luxury fashion business built on circularity, digitalization and transparent, sustainable supply chains. Founder and CEO, Vanessa Barboni Hallik, a former Morgan Stanley managing director, founded Another Tomorrow with a vision of industry transformation. The company is one of only a few luxury brands to achieve B-Corp certification. The company uses digital ID technology, which offers transparency on how garments are made and allows seamless resale via the brand’s Authenticated Resale program.  

“Una Terra’s unique understanding of the intersection of the consumer, sustainability and circularity landscape makes them the ideal partner for Another Tomorrow. Their lateral systems thinking approach to industry transformation and scalability, in addition to their global reach, positions them as an optimal growth partner to bring scale to our early proven foundations. Luca will be an invaluable thought partner in our board room to help further our global leadership,” says Hallik.

“We have known Vanessa for over two years now and are thrilled to partner with her to support the mission of Another Tomorrow. Fashion represents a significant environmental challenge: it is systemically extractive and a huge driver of negative externalities throughout the supply chain, from soil health to plastic pollution to carbon emissions. It is refreshing to see a luxury brand implementing a systems-thinking approach to creating a comprehensive circular business model. In stark contrast to the prevailing fast fashion, Another Tomorrow sources farm-based responsibly grown material, adopts short and transparent supply chains, and has a proprietary tech stack and comprehensive utilization of digital IDs, enabling tracing of origin, anti-counterfeiting, and certified resale. Another Tomorrow truly serves as a beacon of positive change for an industry ripe for transformation, and better aligned with the values of the new generation,” says Zerbini.

Since its founding in 2020, Another Tomorrow has grown to reach customers in 56 countries, with distribution partners including Net-A-Porter, Neiman Marcus, Bergdorf Goodman, Holt Renfrew, Moda Operandi, Saks and Selfridges.   

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