TEXTILES.ORG
Syre, a textile-to-textile recycling company, has announced a strategic partnership with Gap Inc., Houdini Sportswear, and Target as part of its commercial launch.
Syre launched in March 2024 with a mission to decarbonize the textile industry and establish textile-to-textile plants to produce circular polyester.
Previously, the company announced that its first plant is being built in North Carolina and is expected to begin operations in 2026 and produce up to 10,000 metric tons (11,023 U.S. tons) of circular polyester annually.
Gap Inc. has partnered with Syre with an ambition to utilize 10,000 metric tons (11,023 U.S. tons) per year of Syre’s recycled polyester chips. Gap Inc.’s portfolio of brands includes Old Navy, Gap, Banana Republic, and Athleta.
Houdini Sportswear, a Swedish technical outdoor brand, has partnered up with Syre to create a fully circular and waste-free ecosystem by 2030, and to switch the company’s primary source of polyester to textile-to-textile recycled fibers. Houdini has committed to sourcing 50% of their polyester usage from Syre circular polyester over a three-year period.
Target, a Minneapolis, Minn.-based retailer, plans for 100% of its owned brand products to be designed for a circular future by 2040. As part of this commitment, Target is partnering with Syre to incorporate textile-to-textile recycled polyester into a selection of the company’s owned brand products.
“We are thrilled to announce our partnerships with these esteemed and forward-thinking brands, representing different segments and sizes,” says Dennis Nobelius, CEO Syre. “They are truly front runners, understanding the need to secure capacity of a scarce resource to be. As we embark on the next phase of scaling at speed, we’re confident that these collaborations will not only bolster commercial success but also help redefine the industry and drive the urgent shift towards true circularity.”
“We’re proud to be among the first to support Syre’s innovative textile solutions. This partnership enables us to accelerate our progress toward realizing a more circular fashion industry,” says Dan Fibiger, vice president of global sustainability at Gap Inc. “Our ambition to utilize 10,000 metric tons per year of Syre’s recycled polyester chip is not only an innovation that we feel will resonate with our customer, but it is an important lever for Gap Inc. in our efforts to bridge the climate gap.”
“With nature as our blueprint we envision a pure, waste free and circular flow of natural resources, products and a business model that are circular by design and companies like ourselves that act as custodians and caretakers of those resources. In partnership with Syre’s ambition, we are closing in on that vision”, says Eva Karlsson, co-founder and chief creative officer at Houdini.