Eastman launches Avra Peformance Fibers

Salt Lake City, Utah-based Eastman, a global specialty chemical company, announced the launch of Avra™ Performance Fibers. Avra™ is a family of performance fibers enabled by a proprietary spinning technology. The first product enables a revolutionary ribbon-shaped synthetic fiber with a combination of shape and size never before seen.

The performance benefits include exceptional moisture management and a chemical-free “cool to the touch” sensation. Fabrics made with Avra dry quickly—up to 50 percent faster than conventional polyester fabrics, helping wearers stay cooler and more comfortable during demanding physical activities.