Crypton announces hires for new organization roles

Crypton, Bloomfield Hills, Mich., has announced the addition of two new roles in its organization. Kristen Schoenfield has been named the company’s new customer experience director and Kyla Herbes as the company’s new content marketing manager.

“With these new roles we look to reinforce our commitment to delivering a world-class brand experience for every customer,” says Lance Keziah, CEO of Crypton. “Crypton will continue to invest in enhancing customer satisfaction and ensuring that every touchpoint aligns with our brand’s high standards of service and quality.”

Schoenfield spent 20 years with Bed, Bath and Beyond at the corporate level. Early in her career, Schoenfield gained on-the-ground experience in retail with brands including Victoria’s Secret, Eddie Bauer and The Disney Store.

“Overall, my retail experience ensures that I can maintain a customer-first mindset, anticipate needs, and adapt processes to provide a seamless and positive experience from manufacturing through to the customer’s hands,” says Schoenfield.

In her new role, Schoenfield will collaborate with sales, production, marketing, purchasing and accounting to identify and address needed improvements in customer service that will enhance customer experience and operational efficiency.

“I’m excited about the opportunity to connect with our customers, gain a deeper understanding of their needs, and find the best ways to serve them,” says Schoenfield. “We have an incredible team that’s fully committed and eager to deliver an exceptional experience.”

Schoen will report to Keziah.

“I am amazed by how many brands partner and carry Crypton,” says Herbes. “It’s a very exciting time to be part of the company’s story.”

Herbes brings more than 20 years of experience in the creative, digital and SEO space, from her own business to positions at Chicago-based marketing agency The Weinstein Organization and Pinterest, where she created pins for brands including GAP, General Motors, Nordstrom, Room & Board and Pottery Barn, among others.

Herbes is charged with developing a comprehensive content strategy that drives brand awareness and business growth. She is responsible for the brand’s social media, email marketing, and all supporting content.

“It’s more than just posting beautiful photos,” says Herbes. “It’s about being responsive and authentic. Each time Crypton enters an inbox or replies to a comment online, we are shaking a customer’s hand.”  

Herbes will report to Elise Gabrielson, vice president of marketing.