Spiber, the creators of Brewed Protein™ fiber, has launched a new collaboration with JNBY Group, a contemporary fashion conglomerate based in Hangzhou, China. The group’s two signature brands—JNBY and CROQUIS—will release items made with Brewed Protein fiber, marking the first time a Chinese fashion brand has adopted the material.
CROQUIS, a menswear brand, released a double-faced wool coat, which features a wool blend with Brewed Protein fiber. JNBY, a womenswear brand, also released a wool coat featuring the fiber.
“This collaboration will undoubtedly be a significant milestone in the history of both companies. The launch of these products resonates deeply with JNBY Group’s value of ‘Better Design, Better Life,’ and we are honored to deliver high-quality products with reduced environmental impact to our customers and society,” says Webber Wu, marketing director at JNBY Group.