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Showroom showdown
December 1, 2021 | Features
Whether it’s online or brick and mortar, a well-conceived product showroom can make a substantial difference in how customers perceive your company and its offerings. Strategic improvements in both can help your clients better understand their choices and smooth your way toward easier, more profit…
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New textile solutions for thermal management
December 1, 2021 | Features
Life on Earth—as we know it—would not be viable without managing the temperature levels of our personal climates, our environments and the perishable materials we use. Textiles play an important role in these efforts.
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Riding out the crisis
November 1, 2021 | Features
Tent and event rental companies have weathered tough times before. Most recently in 2008 when the economy tanked, the industry dug deep to keep afloat as clients cut back expenditures and events were canceled. And now, in the midst of an ever-evolving pandemic, resourceful leaders are finding ways t…
Decoding standards, regulation and certification
November 1, 2021 | Features
With sustainability increasingly on consumers’ minds, textile end product manufacturers (EPMs) are tasked with ensuring that the eco-friendly claims they make about their products and production processes are valid. This can prove challenging, as can staying on top of industry-changing regulations…
Hoover Architectural Products blends fabric, metal
October 29, 2021 | Features, Perspective
If it ain’t broke, don’t fix it” contains a lot of truth, but there’s also a risk of stagnation if a company doesn’t adapt to changing times. When the global financial crisis erupted in 2008, Matt Carroll knew it was time for his family’s fabric-awning business to stretch its capabilitie…
The exhibit experience
October 29, 2021 | Features
It remains a fact that it’s still too soon to know when life and work will truly get back to normal. An optimistic spring and summer in 2021 turned into an uncertain fall as the COVID-19 pandemic moved into its fourth phase. Nowhere is this more evident than the trade show sector. With the industr…
Glenn Russell & Wayne Heflin: Strength in Simplicity
October 1, 2021 | Features, Perspective
In 1984, Wayne Heflin and Glenn Russell met in a hallway of a U.S. handbag manufacturer. A seasoned professional within the fashion industry, Russell was the company’s financial controller. Heflin, a Vietnam veteran who entered the leather goods and fashion arena after his service ended, had recen…
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In the market for new markets
October 1, 2021 | Features
The advantages of diversification are well-known. Serving multiple markets can help a business grow, and when one market experiences a downturn, other markets can help prop up a company. According to the 2021 State of the Industry report published by Industrial Fabrics Association International (IFA…
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Relocating your business
October 1, 2021 | Features
Growing the business is an objective for nearly every owner, but with this comes a sometimes unanticipated consequence—outgrowing the facility’s space, making a move the only logical recourse. Consider American Tent LLC. Currently housed in Green Bay, Wis., the commercial and party tent manufact…