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Defining a brand
January 1, 1970
…minds of consumers, great brands constantly innovate. Brands must also be relevant, because ultimately, people buy relevant things from brands they trust. Years ago, marketing disciplines focused on the concept…
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The real estate question
January 1, 1970
…do not like to buy real estate, but if they do it has to be considered and evaluated as a stand-alone investment. Stand-alone real estate investments should generate a 7–10…
Specialty Fabrics Review interviews Carole Bellon, owner and president of Bellon Industries
January 1, 1970
…other than that we have consistently grown. We are always looking to buy other companies, develop new products and diversify products. We used to just provide awnings, and now we…
Specialty Fabrics Review interviews John Carroll, Jr., owner of Hoover Canvas Products Inc.
January 1, 1970
…because of good service—even ex-employees buy awnings from us, so that’s saying something. But there are awning websites that use pictures of awnings that I know they didn’t install because…
Before you get started
January 1, 1970
…intensive—human and financial. In addition, most potable-water decisions are made by government utilities and municipalities, organizations that tend to be slow decision makers. Make sure you buy potable-water materials only…
Deciding between buying or subleasing equipment
January 1, 1970
…By Maura Keller The decision to buy equipment or continue to sublease is often made on a per item basis. Before buying, ask yourself: Do I have the…
Consumers’ opinions on eco-friendly furniture
January 1, 1970
…Cargill BiOH sponsored a qualitative research initiative to gain insight into consumers’ opinions on furniture buying and the role of eco-friendly products, brands and marketing. Everyone surveyed had purchased home…
Le Bel invests in education
January 1, 1970
…for the site, then located a used fabric structure and installed it. Currently, the Sollertia crew is working on plans for the interior, including dressing rooms, restrooms and offices. The…
Soup up your blog
January 1, 1970
…By Joe Dysart While you’re adding the latest in interactivity to your site, don’t forget to update your company blog with new tools that will give it an…
Industry experts define nonwovens
January 1, 1970
…a quick refresher on the basics of nonwovens, visit “About Nonwovens” on INDA’s Web site, www.inda.org. Janet Preus is a freelance writer and editor based in St. Paul, Minn….