Found 2205 results.

A history of color analysis

January 1, 1970

…manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite Color Services offers a variety of training services, including seminars offered throughout the United…

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Design and installation learning curves

January 1, 1970

…overlooked the parking lot. “Everybody in that hotel for the five days I was there saw ‘Follies’ out their window,” he says. Janice Kleinschmidt is a freelance writer and editor…

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Contract know-how

January 1, 1970

…everything in writing.” David King of MarketKing agrees. “Put everything in the purchase order because if it is not in writing and in one place, they are bound to make…

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IFAI Expo Americas 2010: Grow your business with product innovation

January 1, 1970

…your product or service’s strengths. Select an “Overall Strategy Objective.” An attractive market and a strong product means heavy-up in marketing. An attractive market and a weak product mean investing…

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IFAI Expo Americas 2010: Social media opportunities

January 1, 1970

…strategies to make the most of social media: Monitor your online presence. Know what others are saying about you by utilizing Google alerts and Facebook, the two giants that power…

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Competition analysis answers several questions

January 1, 1970

…questions you might answer through a competition analysis: What are the unique selling propositions of my competitors? What can they do that I can’t? What are my competitors’ customer service

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Fabric graphics companies offer additional services

January 1, 1970

…has developed an Internet service called Herculite on Demand. “You can log in to the system and check inventory information on any product and know how much is available that…

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Defining a brand

January 1, 1970

…overnight. FedEx evolved into a relevant brand concept by listening to its customers. Try this exercise: Think of a product or service you don’t want to live without. Then ask…

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Source company profiles

January 1, 1970

…Company profiles for Eastman Machine Co. and Roland DGA Corp. By John Gehner Eastman Machine Co. A tradition of service More than a century ago, a Canadian inventor…

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Strong supplier-manufacturer relationships benefit businesses

January 1, 1970

…though in order to get me the products that I’m looking for,” Griffith says. “I understand more about customer service now because I’m both a customer and a service provider.”…

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