Considering the global marketplace

By Janice Kleinschmidt

Marco Alvarez of Fabric Images Inc. offers the following advice to businesses thinking about entering the global marketplace:

“First, be patient. Second, understand the culture. Get to know what’s accepted, what’s not accepted. Get to know the business climate and the market, where the market currently is and how accepted for that market is your product. Spend some time and talk to people and just be patient. Depending on the country, it can take a long, long time to get products approved or to go through the legal system. So it just requires patience. And go in with an open mind.”

Janice Kleinschmidt is a freelance writer and editor based in Palm Springs, Calif.