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Specialty Fabrics Review interviews Chuck Hendee, IFM, MFC, president of Hendee Enterprises Inc.

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What is your industry prediction?

I believe there’s going to be an increase in shading, which would include awnings and free-standing shade structures, to expand options for protection from the sun and the elements.

What is your business philosophy?

Find a need and fill it. Operate in an honest and forthright manner that elevates the relationship with the customer and provides opportunity to the people who work in the company.

What is your business strength?

Our model of developing products and services to fit customer need in markets that have growth potential. A solution for one customer can lead to a larger market.

What is your the best advice you’ve received?

My dad taught me how to analyze a challenge and how to work with other people so you end up with a win/win outcome.

Sigrid Tornquist is a freelance author and editor based in St. Paul, Minn.

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