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Specialty Fabrics Review interviews Janice Christiansen, president of J.C. Schultz Enterprises Inc.

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What is your business philosophy at J.C. Schultz Enterprises?

You can never stand still. Operate with honesty, integrity, open communication, passion and good instincts.

What is your advice for others?

You can’t be complacent. I’m a firm believer in strategic planning—you may have to take a detour but you need that road map for your business to work from.

What is your industry prediction?

There’s constantly going to be new technology. Things will change and you have to change also.

What is your lesson learned?

Business challenges don’t end, they just change.

Sigrid Tornquist is a freelance author and editor based in St. Paul, Minn.

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