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Specialty Fabrics Review interviews Michael Ciferri Jr., vice president of Donovan Enterprises

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What is your industry prediction?

The truck tarp market is dependent upon construction. The past couple of years have been rough, but we’re starting to see a rebound and are optimistic that the recent increase in business is an indication of long-term, steady growth.

What is your business philosophy?

Everybody’s your customer—your employees, your vendors, your clients, your dealers. If you don’t care whether they are all making money, you’re not going to be successful, because they’re not going to work hard for you.

What is your secret to success?

I love working hard. As soon as you stop liking what you do, it’s difficult to give your all.

What is your business strength?

I’m a people person. I like people, and would much rather tell you how it is and hurt your feelings than lie to you to make you feel good.

Sigrid Tornquist is a freelance author and editor based in St. Paul, Minn. She is also the associate editor of InTents magazine.

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