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Specialty Fabrics Review interviews Paula Calderon, managing director of Caribbean Awning Production Co.

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What is your industry prediction?

I believe that the awning industry will continue to grow over the next five to ten years because of the benefits it provides—benefits that are increasingly important due to changing weather patterns.

What is your business philosophy?

Nothing is impossible and everything is feasible. Operate with honesty and integrity, and if there is a problem, tell the customer exactly what the problem is.

What is your advice for others?

Have faith in the industry, involve your staff in the management process, and become ISO certified.

What is your best advice received?

Never make decisions when you’re angry, upset or depressed.

Sigrid Tornquist is a freelance author and editor based in St. Paul, Minn.

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