GM agrees to market TruckSkin

TruckSkin, a division of digital graphics pioneer Britten Media, Traverse City, Mich., announces that General Motors Isuzu Commercial Truck LLC has agreed to market TruckSkin to its low-cab forward dealers. Britten Media’s TruckSkin is a patented, changeable “second skin” vinyl outerwear for truck bodies. Unlike its “rolling billboard” predecessors, TruckSkin offers the fleet owner the ability to own the medium, bringing recurring revenue and marketing potential. Fleet owners have the flexibility to add, remove or change the “skin” as often as they wish. Installation can be completed in less than one hour.

SOURCE TruckSkin