Fabric displays Gridiron heroes

Top high-school football stars, many of whom go on to careers in college or the National Football League, came to the U.S. All-American Bowl in San Antonio in January for an East-West match-up. Game-day visitors also got a full-immersion visual experience created with 260 fabric frame displays, 107 pop-up displays and a Hall of Heroes exhibit.

EPS-Doublet, a Denver, Colo., graphics and display company, teamed with Momentum Worldwide, a marketing firm, to develop the backdrop for the All-American Bowl in the Alamo-dome. A Hall of Heroes series of nine posters provided an illustrated history of high school players whose All-American Bowl performances launched careers in college or professional football. Momentum used its trademark digital technology in physical spaces (‘phygital’ marketing) with EPS-Doublet&rsquos canopy and pop-up tents to give the teen players, marching band members and parents a memorable experience. For more on the event, visit the Web site at www.usarmyallamericanbowl.com.