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Joyce Read joins Moss

Graphics | October 7, 2009 | By:

Moss Inc. announced that Joyce Read has joined its national sales team to direct its sports marketing initiative. Read’s sales skills were honed at the Mary Kay organization, where she attained her highest level in personal sales at number four in the Diamond Seminar. Along with her love of sports and innate design sense, those sales skills have helped her attract clients such as the Home Depot and the Mary Kay annual seminar.

Most recently she worked with architects and construction companies on the Dallas Cowboys’ new $1 billion, 3 million-square-foot stadium.

Read brought her enthusiasm and passion to the event business, including work with the Atlanta Olympic Games in 1996. She spent time in Las Vegas working with event clients and major hotels and developing traveling backdrops for various entertainers.

With the architectural introduction of fabric structures in the Dallas Cowboy Stadium, a whole new category for fabric usage in stadium design was born. She is delighted to bring her skills and insights to Moss in this exciting new initiative.

Read is part of a Red Cross disaster relief team. “I use sports to bridge the gap there, too; especially where kids are involved, I can always bring in t-shirts and other sports paraphernalia to make them feel better,” she says. “Basically I love to find out what makes people tick and to give people solutions, not just to sell them something. And I like to share my passion for sports and design.”

“At Moss we believe that fabric is a design solution, not a commodity,” said Shelly Alex, vice president of sales & marketing at Moss. “Joyce clearly believes this, and her intuitive sense of incorporating fabric into diverse creative situations makes her an invaluable part of our sales team.”

With operations in Chicago, Maine, Salt Lake City and Las Vegas, Moss is a provider of tensioned fabric structures, display hardware and printed graphics to the event, exhibit and retail interiors markets. Visit

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