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Making mass customization personal

November 24th, 2009 / By: / Graphics

Mass customization helps companies meet customers’ real needs—efficiently. By Janice Kleinschmidt There was a time when a fast-food burger always came with mustard and pickles, whether you liked it or not. A special order flew in the face of the whole fast-food concept. When Burger King said “Have it your way,” the burger business got […]


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