STOBAG, a leading manufacturer of awnings and weather protection systems, gets involved with sports sponsoring: The agreement marks the very first sports sponsoring commitment for the international manufacturer of awnings systems. Infront Sports & Media, the international sport marketing agency which collectively markets the advertising and sponsorship rights to numerous FIS Alpine Ski World Cup events, has recruited the Swiss-based brand as sponsor of FIS Alpine Ski World Cup for the two upcoming seasons. STOBAG will make its debut as a sponsor at the FIS World Cup in St. Moritz on December 11, 2010, followed by further top-level events.
The sponsorship commitment will be based on the new marketing and sponsorship concept for the FIS Alpine Ski World Cup. Encompassing significant numbers of races, these packages create strong exposure in major target markets throughout Europe. The display of banners and logos in prime locations or the branding of the athletes’ bib numbers are only a few examples of the various advertising opportunities that guarantee extensive television coverage to STOBAG. In addition, the attention of local visitors is guaranteed due to a wide range of presentation options at the respective event locations.
STOBAG is a leading provider of solutions in textile sun and weather protection, developing and manufacturing products and selling them exclusively through a network of more than 2,000 approved dealers in more than 30 countries. The product range covers a full range of products for customized applications, including the necessary electric drives and remote controls.