How professional sales practices prevent buyer’s remorse

February 10, 2026  |  Awnings & Canopies, Markets

Buyer’s remorse is largely preventable when sales professionals take a more disciplined, professional approach from the first conversation through follow-up.
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Tackling large-frame awnings and fabric structures

January 15, 2026  |  Awnings & Canopies, Markets

Large frame awnings and fabric structures are what most of us in the industry want, or at least a few of them per year. They usually take substantial labor hours and material, and as such, can be very profitable and keep your staff busy.
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Reflections on PAMA and a call to action

November 10, 2025  |  Awnings & Canopies

Serving on the board has been a deeply rewarding experience on multiple levels. On one hand, it’s gratifying to know that the time and effort we’ve invested have supported initiatives that strengthen and advance our industry. But perhaps even more meaningful has been the opportunity to build las…
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Dressing for success in awning sales

July 15, 2025  |  Awnings & Canopies, Sales

Whether you're helping a homeowner envision a cozy enclosed porch or pitching large-scale commercial shade solutions to a business, how you dress plays a key role in building trust, establishing authority and reinforcing your brand.
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Rooftop views that won’t blow them away

May 21, 2025  |  Awnings & Canopies

HKS Architects contacted the Retractable Structures division of Eide Industries to build a motorized fabric canopy system to complement and expand the outdoor dining area for the Lemon Grove Restaurant in Hollywood, Calif.
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Awning business succession: An in-and-out approach

January 14, 2025  |  Awnings & Canopies, Business

The awning business offers enough challenges to keep you growing, consistency you can plan around, and is rewarding enough to keep you fulfilled.
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Presenting shade to architects and designers

August 19, 2024  |  Awnings & Canopies, Markets

Beyond providing energy savings, glare disruption and overall comfort, shade structures also provide an aesthetic value in design, shape and color.
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An introduction to the PAMA board

June 18, 2024  |  Awnings & Canopies, Business

Professional Awning Manufacturers Association is thrilled to be part of the ATA’s Awning and Shade Newsletter as we will be writing about pertinent industry topics on a quarterly basis. Our goal is to provide a collective voice discussing things that we believe are important for our industry, fro…
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