Keeping up the shade market momentum

April 1, 2021  |  Awnings & Canopies, Markets

Shade is on everyone’s mind, according to Margueritte Ramos, owner and sales manager of ShadeFLA. The Miami, Fla.-based company designs and installs shade products ranging from awnings and canopies to retractable roofs and tension sails. Lately, the phone hasn’t stopped ringing.
Shade around the world: custom canopy projects

January 1, 2021  |  Awnings & Canopies, Markets

Custom canopy projects can present unique challenges to their creators, but that’s a reason many designers, fabricators and installers enjoy them. These projects give them a chance to flex their creative muscles while solving problems.
Wholesale Shade introduces Shade Sail University

May 10, 2019  |  Awnings & Canopies, Miscellaneous

Wholesale Shade, a premier shade sail fabricator, has developed a comprehensive guide for the shade sail industry. Covering design, selling, installation and more, this guide is a must-have for anyone looking to get into the shade business or to train new employees. It includes standard industry for…
Canopy protects New Zealand kindergarten from UV rays

June 1, 2016  |  Awnings & Canopies, Markets

Mid-century kindergarten in New Zealand gains a contemporary facelift and enhanced enrollment—and a healthy dose of shade. Of all the roles that shade structures fulfill—from aesthetic appeal to space expansion— their most critical function is weather protection. Few places require as much pro…
Framework for success

March 1, 2016  |  Awnings & Canopies, Feature, Markets

Companies with in-house metal shops enjoy advantages in quality control and customer service, plus increased opportunities for expanding operations. Like the stars of box-office hits, fabric usually gets all the glory as the most noticeable player (especially when emblazoned with colors and custom g…
Envision, build, repeat

March 1, 2016  |  Awnings & Canopies, Business, Feature, Management, Markets, Perspective

Michael Catalano treats his clients as strategic partners—and that keeps them coming back. “We have a saying here: It’s not about the first job. It’s about the next job,” says Michael Catalano, CEO of Capitol Awning Co., Jamaica, N.Y. “And probably 90 percent or more of our work ends…
Angles of shade

February 1, 2016  |  Awnings & Canopies, Markets

Tech giant Google™ relied on old-school textiles to help shed some shade on its new campus expansion. Google™ is known for its inventiveness, creativity and efficiency. It’s no surprise that the unique Internet company continued that trend when it chose an industrial fabric solution for the ou…
Demand + supply = prevail

October 1, 2015  |  Awnings & Canopies, Business, Feature, Management, Markets, Perspective, Tents

Robert Cole brings decades of experience and common sense to the time-honored but always evolving economic model of supply and demand. One of the great things this industry has to offer is the quality of its suppliers,” says Robert Cole, IFAI Honored Life Member (HLM) and owner of Goodwin-Cole, Sa…