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Green flag for Roland DGA and NASCAR legends

February 1st, 2011 / By: / Graphics, Industry News

Richard Childress Racing (RCR), a top performer on the National Association of Stock Car Auto Racing (NASCAR) circuit, recently established a partnership with Roland DGA Corp., Irvine, Calif., to provide all of the wide-format inkjet printers and cutters used to create RCR’s colorful vehicle graphics. At RCR’s campus in Welcome, N.C., the in-house graphics department will use the SOLJET PRO III XC-540MT and VersaCAMM VS inkjet printer/cutters manufactured by Roland DGA, as well as open its doors to Roland training events, dealer meets and product demonstrations. In return, high-profile RCR stars such as Kevin Harvick, Jeff Burton and Clint Bowyer will provide support to Roland DGA marketing and advertising campaigns.

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