Richard Childress Racing (RCR), a top performer on the National Association of Stock Car Auto Racing (NASCAR) circuit, recently established a partnership with Roland DGA Corp., Irvine, Calif., to provide all of the wide-format inkjet printers and cutters used to create RCR’s colorful vehicle graphics. At RCR’s campus in Welcome, N.C., the in-house graphics department will use the SOLJET PRO III XC-540MT and VersaCAMM VS inkjet printer/cutters manufactured by Roland DGA, as well as open its doors to Roland training events, dealer meets and product demonstrations. In return, high-profile RCR stars such as Kevin Harvick, Jeff Burton and Clint Bowyer will provide support to Roland DGA marketing and advertising campaigns.
Green flag for Roland DGA and NASCAR legends
Graphics, Industry News | Feb. 1, 2011 | By: IFAI
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