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Wearable advertising on the move

Graphics, Products | March 1, 2011 | By:

Want to take advertising to the level of couture? A new line of backpack advertising products allows eager salespeople to wear a flag or billboard printed with marketing messages, an attention-grabber that might just lead to a banner sales day. Tex Visions, Carlisle, Pa., manufactures three versions of backpack advertising, a walking flag, Bowflag® (which comes in five shapes) and banner.

The fabric base component is guitar-shaped with a shoulder harness, which is then threaded with lightweight aluminum and fiberglass poles (straight for flags, x-shaped for rigid billboards). The ads are attached to the poles and fly above or behind the wearer. The ads may be attached to a base and used as a stand-alone display unit. New ads can be developed for a reasonable price and used on the same framework. High winds could mess with a walking flag or banner promenade, but for crowded indoor venues, nothing gets noticed like bright graphic messages on the move.

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