By Mara Whitten
The project. Alltech, a global leader in the animal health and nutrition industry, needed to promote the Alltech Experience Pavilion located at 2010 Alltech FEI World Equestrian Games (WEG), hosted by the Kentucky Horse Park in Lexington, Ky., Sept. 25-Oct. 10.
The company. Alltech commissioned Lynn Imaging’s Monster Color, Lexington, Ky. As the color graphics division of Lynn Imaging, Monster Color is a manufacturer, printer and installer of large-format signage and advertising graphics.
The task. The Alltech Experience Pavilion was to welcome visitors in a variety of languages and serve as a tribute to both the international nature of the WEG and Alltech’s global business. The graphics needed to generate interest for topics outside the equine world, including Alltech’s company history, brewery and livestock feed.
The challenge. Although Monster Color is experienced at tackling large-scale projects, the pavilion covered four acres and consisted of multiple portable buildings, each requiring its own custom theme. This meant dimensions might change and graphics would have to be adjusted. Time was a challenge, and turnover had to happen quickly.
The solution. Monster Color spent eight months working with Alltech’s team, who was willing to listen to what Color Monster needed. In order to give the graphics added visual interest, 3-D and pop-out displays were popular choices. Vibrant colors on fabric panels combined with LCD panels to make interactive displays. The company decided to apply many of the graphics to dibond, as it would withstand the crowds. The company employed a Zund cutter for much of the project.
The result. The project came together smoothly, thanks to understanding teams on both sides. Over half-a-million spectators attended the WEG and were welcomed by Monster Color’s work. With the help of the bold graphics, the pavilion was both educational and entertaining, giving visitors a colorful and interactive look into the future of farming, sustainability and life sciences.