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For the past 30 years, INVISTA’s CORDURA® brand team has set the standard for durable fabrics in the outdoor, workwear and military markets. As part of its effort to achieve greater consumer awareness globally, INVISTA has now launched an interactive Chinese website, located at cordura.com/sch/index.html. With the Chinese market demonstrating rapid growth in the outdoor and travel segments, the Cordura brand team is dedicated to expanding the brand’s presence and equity in these target segments within the Asia Pacific region.
The content-rich, user-friendly website gives manufacturers, retailers, and consumers worldwide the ability to connect with the Cordura brand through targeted technical and merchandising tools. By highlighting the brand’s four main segments—outdoor, workwear, ‘on the go’ and military—the site now allows Chinese customers and consumers to become versed on the wide spectrum of durable fabrics in the brand portfolio.