Bold fabric graphics installations create brand presence

[Flying Colors Inc.] Berkeley, Calif., U.S.A.

The Tostitos Fiesta Bowl football games at the University of Phoenix Stadium in Glendale, Ariz., provided the ideal platform for Tostitos to promote the launch of their all-natural product line on a grand scale. Flying Colors Inc. created a fun and festive brand presence with bold fabric graphics installations for the once-a-year event. Two games, held a week apart, included the national championship game, so the company needed to create a system that provided a unique presence for each game but did not require changing all the elements. Using the designs created for the Tostitos Fiesta Bowl as a base, an incremental layer was produced and changed out between games to allow each to have its own visual identity.