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Tangerine Tango is color of the year

January 1st, 2012 / By: / Graphics

Pantone LLC announced Tangerine Tango (PANTONE 17-1463) is its color of the year for 2012.

“Tangerine Tango is an orange with a lot of depth to it,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow to form a high-visibility, magnetic hue that emanates heat and energy.”

To arrive at the selection, Pantone combs the world looking for color influences, including technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.

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