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Printing home décor: generation next

July 1st, 2013 / By: / Graphics, Products, Upholstery

Younger consumers want to live in environments that reflect their individuality and interests, and Maxwell Dickson, Los Angeles, Calif., prints canvases, pillows, clocks and coffee tables with images that grab the imagination. “We try to create an urban, colorful vibe in our products that appeals to our market demographic,” says James Freeman, who, with Bart Cooper, co-founded the company in 2010. The team needed more than inventive minds to get the business up and running. They needed the Roland Versa UV LEJ-640 64-inch hybrid UV-LED flatbed inkjet printer. “We researched a lot of printers, and the LEJ has it all,” says Freeman.

Materials for Maxwell Dickson printed products include high-quality textured canvas (for canvas artwork), 100 percent woven polyester (for pillows), polyester wall fabric (for clock faces), acrylic and glass. Roland’s ECO-UV inks create a scratch-resistant coating that adheres strongly to tempered glass table tops. The company originally sold its products to wholesalers, such as Overstock.com and Amazon.com, and now seeks to develop relationships with other retailers for the art-focused lifestyle furnishings. Maxwell Dickson also offers custom canvas printing services to other companies, photographers, artists and individuals.

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