Façade wrap suits to a ‘T’

January 1st, 2014 / By: / Graphics, Projects

As a purveyor of high-end travel goods, Duty Free Shoppers (DFS) Group Ltd. of Hong Kong kept its revised branding strategy for a worldwide network of shopping centers under wraps—literally. The DFS shopping center in Honolulu, Hawaii, cloaked its new identity beneath an 8,752-square-foot temporary building façade that built anticipation for the gala brand unveiling […]

 

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