New layout, better navigation and more user-friendly.
Phifer Inc., Tuscaloosa, Ala., a leading global manufacturer of energy-saving sun control fabrics, cutting-edge insect screen products, drawn wire products, engineered meshes and indoor/outdoor designed furniture fabrics, has successfully launched its updated website, www.phifer.com.
The newly-designed site features a clean, bright and attractive layout and offers more streamlined navigation. Paired with the use of social media tools, the website provides all visitors with a more user-friendly, interactive experience. Earlier this fall, Phifer launched its presence on both Facebook and YouTube to complement the electronic media initiative.
A critical component of the new site is comprised of various simplified charts and guides outlining key features, benefits and capabilities that help take the guesswork out of the product selection process. Enhanced product sections offer visitors a close-up view of fabric swatches, colorways and designs in addition to technical specifications. Addressing the needs of international visitors and customers, the site includes instructional videos and select product literature in foreign languages such as Spanish, German, Chinese and Arabic.
Comprehensive and informative, product-specific FAQ sections address the most common inquiries, including questions related to product maintenance, warranties and features. Direct links guide users to the company’s social media pages for additional product news, updates and do-it-yourself videos.