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Airline-material accessories take flight

Products | November 1, 2015 | By:

Aviation, design and marketing converge in Vienna, where Flug zeug produces belts and bags made of recognizable airline materials for high-flying fashion lovers. Photo: Flug zeug
Aviation, design and marketing converge in Vienna, where Flug zeug produces belts and bags made of recognizable airline materials for high-flying fashion lovers.
Photo: Flug zeug

Fasten your seat belts: Flug zeug is now landing Pan Am fashion belts on a runway near you. Flug zeug, a Vienna, Austria, business selling airline-material accessories for people who like to wear good plane fun, is the brainchild of Andreas Roesler-Schmidt. Roesler-Schmidt worked in marketing, public relations and new media before launching Flug zeug based on a passion for the airline industry and a childhood dream of becoming a pilot. He recently landed an official license to use iconic branding from Pan American Airways (Pan Am), the largest international air carrier in the U.S. from 1927 to its demise in 1991, in his quirky airline-intensive products.

The Pan Am belt retails in two styles, both made with a robust seatbelt buckle engraved with the Pan Am logo, durable seatbelt material and adjustable fasteners. The dark blue version features Pan Am in woven lettering on the strap; a discreet plain black strap is available for those who don’t want to wear their airline passion on their sleeve (or around their waists, either).

Flug zeug products include bags and tablet/laptop sleeves made from decommissioned yellow life jackets (complete with cartoon instructions on life jacket deployment), a necklace made from a life jacket inflation capsule and fashion belts with non-branded seatbelt buckles in six colors. The Viennese brand is bringing passengers on board who share Roesler-Schmidt’s passion for air travel and airline glamor in everyday life.

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