The 14th annual meeting of the Global Rental Alliance (GRA) was held February 19–25 at The Rental Show 2016 in Atlanta, Ga. Agenda items discussed during the meeting focused on advancing the business success of members of the individual associations and promoting the image of the equipment rental industry throughout the world. Current member priorities and member initiatives were shared along with trends and industry developments. The agenda also included a review of the global survey initiative of the GRA with release of a 2014 combined rental revenue figure among the GRA associations representing $77 billion (U.S. dollars)—a 2.7 percent increase over 2013 rental revenues.
The GRA is a partnership of rental associations from around the world that meet semi-annually and share information on program initiatives throughout the year. It aims to increase the profile of equipment rental and to build global understanding of the industry.