Ultraflex Systems Inc., the international innovator and leader in PVC and specialty substrates, has named Diane Meyer Western Territory sales manager. Meyer joins Ultraflex with years of experience in sales and service including a diverse background in the digital imaging market. Her past industry experience with wide-format distributors most recently included Polymershapes where she had a proven record of exceeding sales targets. In addition, Ultraflex named Matt Cook Midwest Territory sales manager. Cook has a background in the printing and graphics industry including experience as a graphic sales specialist. He built a territory from the ground up, increasing sales in a three-year period that eclipsed all previous sales representatives combined.