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Sunbrella® debuts shade solutions at IFAI Expo

Industry News, News | October 4, 2018 | By:

Sunbrella® brings innovation to shade structures at IFAI Expo, October 15-18, in Dallas, Texas, demonstrating ways to make shade do more no matter what the challenge. Alongside its portfolio of shade fabrics, Sunbrella will feature textiles that elevate the design, function and customization of shade structures.

This year, two new pattern additions to Sunbrella Decorative Shade fabrics will debut at Expo: Meteor, which features a high-tech, metallic look with dimensional crosshatching, and Nebula, which is inspired by ancient Japanese tie-dyeing, Shibori. Each new pattern comes in three different colorways.

“In both performance and design, we’re constantly working to make shade exceptional for our customers,” said Vince Hankins, director of industrial markets for Glen Raven. “Our expansion of unique shade fabrics will be extended through next year to allow more time for new styles and innovations to gain traction in marketplace.”

At IFAI Expo, Sunbrella will show a variety of innovative technical solutions that make shade do more for fabricators from water and fire protection to customization. After more than 25 years in the marine market, Sunbrella SeaMark® has now become the first choice to make shade waterproof in environments that see heavy weather. Engineered with Sunbrella fabric and an impervious waterproof backing, Sunbrella SeaMark delivers strong on performance without sacrificing style.

The Sunbrella Graphics System is helping partners make shade “speak.” Developed and field-tested by awning, sign and banner professionals, the versatile system rapidly creates custom logo designs and multicolor graphics with no minimum fabric requirement,

allowing fabricators and their customers to customize spaces with brand-centric messaging.

Sunbrella will also feature Contour, a fabric specifically engineered to fit any shape or angle. Featuring 15 colors in durable Sunbrella fabrics, Sunbrella Contour is a rich, knit-textured fabric that can make shade stretch. Make shade fire retardant with FIRESIST®, a state-of-the-art, flame-retardant line of performance fabrics for the commercial awning, canopy and shade markets. A leading fabric choice for high-end commercial shade projects that involve rigid flame-resistant requirements, FIRESIST offers a variety of design options, such as four heathered styles that debuted in 2017.

“Sunbrella recognizes the importance of shade design and giving our customers more options to create extraordinary outdoor environments,” Hankins said. “We’re excited to feature our shade innovations at IFAI.”

For more information about these offerings, visit the Sunbrella booth #1030 at IFAI Expo or visit the new shade website at

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