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Dramatic visuals for luxury car show

Projects | February 1, 2019 | By:

It’s all about the visuals when you want your brand to make an impression at a busy exhibition. That’s something that Belgian exhibit builder Conceptexpo understood when it was contracted to create stands for Porsche and Ferrari at the January 2018 Brussels Motor Show.

The colors were vibrant and the visual displays exciting in the Porsche and Ferrari exhibits at the 2018 Brussels Motor Show. Photo: Van Straaten.

Conceptexpo chose Van Straaten, a Netherlands-based visual brand producer with large-scale production capabilities, to create the stands.

With a short turnaround time, the designers chose to print on Blockout Textile UV, a lightweight 16-foot-wide polyester material with a black reverse side that blocks backlight.

The visuals were mounted on beMatrix aluminum extrusion frames, which were used in combination with Silicone Edge Graphics. The high-resolution dye-sublimated fabric graphics are finished with a thin silicone strip sewn along the perimeter of the graphic that is inserted into the extrusion of the aluminum frame. This “keep the body, change the skin” design allows for endless possibilities. For more information, visit

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