Cone Denim, a global leader in denim authenticity and sustainable innovation for more than 128 years and part of the Elevate Textiles portfolio of brands, has partnered with Oritain, the product and supply chain traceability specialist, to become the first denim mill to adopt the highest level of end-to-end traceability possible
Oritain’s unique method combines forensic science and statistics to detect naturally occurring elements in the cotton itself, eliminating the need for additional foreign tracers such as spray or particles. Soil composition and other environmental factors give the cotton an inherent ‘fingerprint’ specific to each location (what Oritain calls the Origin Fingerprint). Once these Origin Fingerprints have been created, they cannot be tampered with, replicated, or destroyed unlike other traceability systems. Product can be tested at any point in the supply chain to verify origin claims. To date, Oritain has mapped over 90% of the world’s cotton.