This page was printed from https://specialtyfabricsreview.com

Sponsored Content

Ask the Expert: Discover the Sunbrella® Difference

Ask the Expert | October 29, 2021 | By:

With Dave Swers, President

With 60 years of trust, craftsmanship and innovation behind us, we know some things change but some remain the same. One constant is our commitment to supporting this community of valued partners in any and every we can. To us, it’s important we demonstrate our commitment by designing high-quality performance fabrics, providing the 1:1 support of a dedicated care team and industry-leading warranty, and investing in ways to drive industry growth. 

It is both a challenging and exciting time in our industry, as we collectively handle record-demand supply chain disruptions and ever-changing dynamics. Together we will overcome these challenges, because we know collaboration and partnership stand the test of time.

What sets Sunbrella fabrics apart?

The demand for Sunbrella is in large part because of our unwavering commitment to developing quality fabrics that exceed customer expectations. Sunbrella shade and marine fabrics are the most preferred and trusted by consumers.* And the experts agree. For example, the Skin Cancer Foundation recommends Sunbrella shade fabrics as part of a healthy skin-care regimen. All of our fabrics are extensively tested and field-proven to deliver lasting durability and fade-resistant beauty season after season. 

Additionally, we’re working to further expand our reach and strengthen our consumer connections through ongoing marketing activities that generate advocacy and preference not just for Sunbrella but for our partners as well.

How does Sunbrella provide support after the sale?

We’re committed to providing superior support for the full life of Sunbrella fabrics and beyond. Members of our dedicated Sunbrella Care Team are standing by and ready to serve partners and consumers with 1:1 support in navigating questions, challenges and more. We have also doubled down on our commitment to quality and service with the expansion of our warranty to include labor costs in addition to replacement fabric,**resulting in the industry’s most comprehensive warranty.

Our Sunbrella Care Team combined with our expanded warranty helps to enhance relationships with end consumers and makes resolving any Sunbrella fabric claim even easier in the rare instances it may be needed.

How is Sunbrella addressing extended lead times?

The combination of supply disruptions and record-breaking demand continues to create a difficult situation beyond what any of us could have anticipated. We are committed to doing everything we can to increase production while maintaining the quality we’re known for and better prepare for the future. 

We just announced the next phase of our expansion plans, bringing our total investment to more than $250 million as we aggressively work to drive our mutual growth. We continue to increase output from our U.S. yarn plans with new equipment and efficiencies, as well as working closely with suppliers to increase our supply of materials. Our employees continue to work around the clock to support and further improve our service levels and communication, despite an ever-changing and challenging environment. 

At Sunbrella, we are committed to doing what’s right and supporting our industry partners. This means taking action to continue our decades-long support and investment in mutual growth and continuing to drive consumer demand for our collective products—not just for today, but for the many years ahead.

*Based on a 2020 third-party study among U.S. households with incomes greater than $100k.
**See Sunbrella.com/warranty for details on the new and improved Sunbrella Shade and Marine Warranty, including up to $65USD per linear yard in replacement labor costs.

Sunbrella HQ
142 Glen Raven Road
Burlington, NC 27317
336.221.2211
sunbrella.com


SIDEBAR: What is Sunbrella doing to grow capacity and better support partners? “

  • Constructing a new spunyarn plant in Norlina, N.C.
  • Established new yarn suppliers, domestically and internationally
  • Opening an additional domestic distribution center in Anderson, S.C.
  • Introducing a new modular finishing system
  • Building a new novelty yarn plant
  • Installing new equipment that has increased output and will continue to do so.
  • Adding team members as quickly as possible to support and further grow output
  • Launching a B2B customer portal

Share this Story