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OVS can protect clothing from counterfeiting and prove authenticity

Swatches | April 1, 2022 | By:

A display of counterfeit shirts. Nitches hopes its Owner Verification System will one day be widely used to stem the flow of fake apparel. Photo: David Shankbone

Nitches Inc., a Las Vegas, Nevada-based designer and manufacturer of high-end clothing and accessories, has created an Owner Verification System (OVS). The OVS was developed to prove the authenticity of Nitches’ high-end, exclusive capsule collections that are created with celebrities and influencers. Nitches’ long-term plans are to make the system available to other businesses that want to protect their merchandise from counterfeiting in the near future. The OVS is in the patent application process.

Nitches sews a unique QR code into every item it manufactures. Buyers can scan these codes with a mobile app to register their products with a phone number or email address. 

After a QR code is scanned, the OVS stores the information on a blockchain to ensure the transaction is completely safe and secure. Blockchain, used by cryptocurrency systems like Bitcoin, is a distributed, decentralized database that stores data in blocks that are then linked together. Blockchain-based metaverse environments will also allow Nitches to protect its NFTs (non-fungible tokens) of its clothing items in the digital world, leading to increased interactivity and more secure ownership.

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