TEXTILES.ORG
eVent® Fabrics, a waterproof and breathable fabric technologies producer based in Kansas City, Mo., announced that the company is strengthening its commitment to providing high-performance weather protection by introducing a new company tagline—“defy the elements.”
Intended to bridge the gap between eVent’s mission to create high-performing materials that push the boundaries of what’s possible in outdoor gear and the users’ refusal to let the weather dictate their outdoor adventure plans, “defy the elements” encapsulates a new vision for the brand.
“Our products are born from a relentless pursuit of excellence, where every fiber, weave, and layer is designed to stand up to nature’s harshest conditions” says Chad Kelly, president of eVent Fabrics. “Our ‘defy the elements’ tagline encapsulates our commitment to innovation and quality. It speaks to the core of what we do – empowering our users to face the elements head-on. Whether it’s torrential rain, biting wind, or extreme temperatures, our fabrics are engineered to keep you comfortable and dry, no matter the circumstances.”
The new tagline is intended to capture the attention of new and existing brand customers, while assuring end users that eVent understands their needs, providing various laminates for a wide range of outdoor activities.