Going social

May 1, 2016  |  Business, Marketing

Gain an edge over competitors by learning to navigate the sea of social media marketing. The ways in which social media is utilized for business are nearly limitless, but it is especially valuable for building brand equity, highlighting company culture, enhancing public relations efforts, complement…
Brand new

April 1, 2016  |  Business, Marketing

A strong brand identity can drive sales, while a weak one holds a business back. Your business may be keeping up with economic and market changes and be on the leading edge of industry trends, but is your brand keeping pace? There’s no denying that today’s business culture is fast-moving and con…
Ideas in harness

April 1, 2016  |  Business, Fabric Structures, Features, Management, Markets, Perspective

Michael Lester doesn’t shy away from a challenge. He builds a team of fellow innovators and comes up with tensioned fabric solutions. “We’re always innovating,” says Michael Lester, managing director of MakMax Australia Pty. Ltd. in Brisbane, Australia, a world-renowned company build…
Against the elements

April 1, 2016  |  Business, Management

Donald Franks is the owner of Shade One Awnings, a Toms River, N.J.-based awning company that specializes in residential and commercial awning sales, service and installation. Franks started the company in 2002 and has since set himself apart from competitors by focusing on motorized retractable awn…
Collecting sun and rain

March 1, 2016  |  Business, Management

A pair of dynamic fabric structures bookend the Taiwan landscape. From the northern most tip of Taiwan, where capital city Taipei is located, to the southwest coast, where Kaohsiung City, the country’s industrial center, greets the setting sun, two new installations showcase the capabilities of te…
Sailing the ocean blue

March 1, 2016  |  Business, Management, Marine, Markets

Leo Pohlmann, owner and designer of Uncharted Marine Canvas, Gulf Breeze, Fla., has been serving the Gulf Coast’s boat canvas and marine upholstery needs for more than 25 years. Recognized by the Marine Fabricators Association for his achievement in design, Pohlmann’s business objective of provi…
Recent tax changes

March 1, 2016  |  Business, Management

Tax savings from another late law. Once again, lawmakers waited until late in the year to pass another “extenders” bill. The new “Protecting Americans from Tax Hikes (PATH) Act of 2015” retroactively extends quite a few tax-saving provisions, many of them quite narrow in scope such as those …
Envision, build, repeat

March 1, 2016  |  Awnings & Canopies, Business, Features, Management, Markets, Perspective

Michael Catalano treats his clients as strategic partners—and that keeps them coming back. “We have a saying here: It’s not about the first job. It’s about the next job,” says Michael Catalano, CEO of Capitol Awning Co., Jamaica, N.Y. “And probably 90 percent or more of our work ends…
Connecting with students

March 1, 2016  |  Business, Management, Resources

Opportunities for the next generation. As businesses and industries transition and evolve, more professionals recognize the importance of continually connecting with the college and university students who may be interested in learning more about the specialty fabrics industry. Just ask Stephanie Ci…
CRM programs run the gamut

February 1, 2016  |  Business, Management

There are dozens and dozens—maybe hundreds—of Customer Relationship Management (CRM) software programs on the market. And it seems that most are difficult to use. In terms of navigating the programs, many CRM packages seem to be rated along an arc of complexity, from user-unfriendly to totally i…