Creating crowd-stopping trade-show graphics

July 1, 2007  |  Graphics

By Marti Naughton Is bigger better? When it comes to trade show graphics, the answer is a big yes. Big idea. Big image. Big type. Why? Trade show booths are a form of environmental graphics. People read and see and interact with them differently than they do printed graphics. At a trade show, people…
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Fabric graphics create enticing exhibits

July 1, 2007  |  Features, Graphics

Is it any wonder than an exhibit and graphic design that will grab your audience’s eye is foremost on every exhibitor’s mind? By Candy Adams As a veteran exhibit manager who has been managing trade show exhibits for longer than I’d like to admit, the biggest change I’ve seen …
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Using water-based inks for fabric printing

July 1, 2007  |  Features, Graphics

One of the most exciting aspects of digital printing on fabric is the incredibly wide array of markets in which they can be applied. By David Clark Digital fabric printing has rapidly evolved over the last few years. There have been many trendsetters who have discovered this process and have applied…
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Proper equipment positioning increases shop efficiency

July 1, 2007  |  Features, Graphics

Workflow demystified: From start to finish. By Vince Cahill Like other manufacturers, printers of textiles want to see jobs moving smoothly and quickly in a steady stream through their facilities, with only interruptions for scheduled preventive maintenance. When an operation can efficiently move ma…
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Printed kites promote theme park anniversary celebration

July 1, 2007  |  Graphics

By Lou Dzierzak The event. An anniversary celebration at the DisneySea resort in Tokyo, Japan, needed carefully coordinated promotion materials. The company. In addition to creating high performance fabric kites, Kiteman Productions in Kissimmee, Fla. is a show performance company. Kiteman manages s…
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Companies implement sustainable practices

July 1, 2007  |  Graphics

By Lou Dzierzak The Oscar-winning documentary, “An Inconvenient Truth,” has brought environmental issues into the forefront of international debate. Behind the scenes, company by company, and project by project, the printing industry is addressing its impact on Mother Nature. Juan Hernan…
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Stretching your ad budget

May 1, 2007  |  Graphics

It’s a fact of life that most business-to-business advertisers have small ad budgets. Here are seven ways to get more out of your advertising and marketing dollars. 1. Use your ads for more than just space advertising. Ads are expensive to produce and expensive to run. But there are ways of ge…
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CF Flag Co. enters second century of flag making

May 1, 2007  |  Graphics

By Jill C. Lafferty Old Glory sported 45 stars when CF Flag Co. began manufacturing U.S. and state flags in 1898. A lot has changed in more than 100 years of flag making—beyond the addition of five stars to the company’s signature product. The company produces almost every kind of flag i…
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Designing ads that make the phone ring

May 1, 2007  |  Graphics

By Marti Naughton Six seconds, max. That’s how much time an advertiser has to grab a reader’s attention and visually communicate a message. So, how do you, the advertiser, get noticed in today’s visually overloaded market? Whether you are promoting a service, showcasing a product, …
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Fabrics enhance look and feel of retail environments

May 1, 2007  |  Features, Graphics

From simple banners to complex displays, printed fabrics change the appearance of retail environments. By Lou Dzierzak Despite the media buzz surrounding the tremendous increase in Internet shopping, the retail store is still king when it comes to consumer purchasing behavior. Retailers account for …
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