Thesing Sonnenschutztechnik, and Junkers & Müllers, Coesfeld, Germany, offered their grocery store client a novel solution. The store stops serving fresh food before the store actually closes. Now all fresh food counters disappear behind digitally printed vertical screens that can be let down with the push of a button or by remote control. The printed images show that these are the chilled, fresh food counters but that there is currently no service. In the future, all of the company’s supermarkets will be fitted with these screens. During the day, the screens disappear into closed boxes that are mounted under the ceiling. The system is based on similar ones for exterior shading. The digitally printed screen fabric is Mediatex® Bermuda. See www.elsbecker-thesing.de, www.jm-techtex.com.