Getting into a trade show is easy. Attracting customers is tough. Learn the tricks of the trade show.
Exhibiting at international expos and trade shows is an excellent opportunity to expand your business. Often, however, hundreds of other vendors surround you, trying to advance their products.
You need an edge that will make your company stand above the rest.
This webinar will empower you with a unique set of skills to foster the growth of your business. Growth isn’t easy but knowing some secrets of promoting your business makes the process manageable.
The webinar will cover the four key marketing strategies that must be addressed when you are planning for a global trade show event:
- defining your goals
- knowing your message
- engaging 360 degrees
- creating leads
These key topics do not focus on permits, agreements, and customs. Instead, the topics will focus on integrated marketing communications and the ROI of the event. In addition to the four key marketing strategies, the speaker will share his Top Ten list of trade show marketing secrets.
The webinar will take place April 5, 2012, 11 a.m–noon Eastern time.