By Bruce N. Wright
The company. Pink Powered by Moss developed a new product line for trade show use.
The task. Develop a year-long marketing program and product line to get the message out that Pink offered a new product line for events to Moss’ core clientele of event producers and designers.
The challenge. Design a beautiful looking product that would provide a place for event attendees to power-up their e-devices in a way that was more attractive than a plain power strip, be available for rent, is easy to transport and install, and is available at a reasonable price point.
The solution. Pink Powered by Moss designers developed a modular, easy-to-assemble charging station with a unique shape where event attendees can get energized and conveniently recharge their e-devices. The fabric-clad Juice Bar-Charging Station is composed of a customizable spot table (a tapered column covered in stretch fabric) with charging units hidden inside; an inverted fabric cone that extends the unit’s height to 8 feet, and a circular cap of tubular aluminum frame with pillow-cased fabric. The kit of parts can be modified according to the client’s branding needs by digital graphics dye-sub printed on the fabric. Internal lighting is also available as an extra rental fee. Three types of fabric are used: Performance Stretch spandex from Sportex Intl., Symmetry from Fisher Textiles and Moss’ proprietary Tricot Shiny.
The result. A dynamic, attention-getting structure that can be spotted across the convention floor, the Juice Bar-Charging Station has successfully launched and added a new revenue stream for the company. “A great branding opportunity that combines form and function in a fun way,” says Marc Posnock, senior account executive at Pink Powered by Moss.