Successful brand strategy and execution: A case study

January 1, 1970  |  News

By Anne M. Berg One example of the winning combination of strategy and execution is a small company called Beebolt®, based in Chanhassen, Minn. Kate Grussing, company owner, approached my company, Minneapolis-based Vyway® Market & Brand Strategy, several years ago to help with the compan…
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Defining a brand

January 1, 1970  |  News

By Anne M. Berg Brands are living systems. They evolve by necessity. At their core, they consist of a brilliant idea—an elemental product concept that delights the customer. For Apple®, it’s design. For FedEx®, it’s overnight. For Disneyland® Resort, it’s happines…
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Expert tips for top fabric exhibits

January 1, 1970  |  News

By Lynn Keillor “Simple, bold and dynamic works the best. Even if you have a small booth, you can go into a large show and have significant stopping power with a bold, dynamic 10-foot mural.” Geoff Kilmer Photoworks Creative Group “For stopping power, graphics are the first thing t…
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Sharing job installation leads to successful tented wedding

January 1, 1970  |  News

By Sigrid Tornquist Working with clients can sometimes mean sharing the job installation—at least for Bryan Loane, president of Loane Brothers Inc. When clients in Annapolis, Md., called him to discuss a 200-person home wedding reception, Loane arrived on site to find that the back yard was ba…
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Specialty Fabrics Review interviews Bryan Loane, president of Loane Brothers Inc.

January 1, 1970  |  News

Interview by Sigrid Tornquist You do quite a lot of work that supports nonprofit events. How do you decide how much to adjust your rates? If we can help out a worthwhile nonprofit without losing money, that’s what we do. Sometimes they have to pay the full amount if their event needs to be dur…
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Fabric suppliers responding to print technology

January 1, 1970  |  News

By Barb Ernster In response to the growing demand for direct-to-print technology, Fisher Textiles undertook an exhausting testing process to become a registered fabric supplier for Hewlett Packard’s new latex printers. At least 15 of its fabrics are registered and listed on the HP media guides…
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Choosing printing technology in today’s economy

January 1, 1970  |  News

By Barb Ernster While everyone is painfully aware that many long-standing printing companies are no longer here, the economic roller coaster ride of the past two years has created a much savvier end user, according to David Hawkes, group product manager at Roland DGA Corp.. The key to longevity is e…
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Asia’s influence on the global specialty fabrics market

January 1, 1970  |  News

The real engine of world growth in the end-use consumption of specialty fabrics lies in Asia. By Jeff Rasmussen The fastest growth prospects are in China, India, South Korea and Taiwan, and the key markets driving that growth are automotive, infrastructure, agricultural, medical and healthcare, and …
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Specialty fabrics sales projections improve

January 1, 1970  |  News

By Jeff Rasmussen Sales in the U.S. specialty fabrics industry increased about 1.5 percent in 2011. Sales projections for highly fabricated products (which includes specialty fabrics) in the U.S. are expected to see increases of 2–3 percent per year for 2012–2013—a much more upbeat…
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Getting scientific: photovoltaic films

January 1, 1970  |  News

By Janice Kleinschmidt The first generation of photovoltaics, and most efficient in terms of generating the most power in the least amount of space, is crystalline (glass-covered silicon). More flexible, lightweight forms of photovoltaics are found in thin films. The first thin films were amorphous …
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