Marketing Archives

Custom RVs: homes on the road

June 1, 2013 | Features, Marketing, Markets, Upholstery

As sales of RVs trend upward year after year, so do the opportunities for fabricators in custom shops. By Carla Waldemar The news for custom shops that tap into the RV market just seems to get better. Shops that connect with this group of ardent road enthusiasts could enjoy a comfortable niche&mdash…

Raising the bar from tent rentals to event services partner

June 1, 2013 | Features, Industry News, Marketing, Markets, Perspective, Tents

Dan Nolan III expands services to bring clients what they need and want. By Sigrid Tornquist “We don’t want to plan your event; we want to support your event,” says Dan Nolan III, managing partner of Tents Unlimited Inc., Marietta, Ga., and chairman of IFAI’s Tent Rental Division. “We offe…

Water sports apparel market struggling?

May 1, 2013 | Industry News, Marketing

The global economic crisis and changes in water-sports participation have thrown cold water over businesses that market water sports apparel, according to Textile Intelligence’s Performance Apparel Markets, Issue No. 43. Major companies in water-sports apparel are cutting back on operations an…

Ron Houle builds a bridge to the Capitol

May 1, 2013 | Features, Industry News, Marketing, Markets, Perspective

Ron Houle works for defense procurement funding at the highest levels of U.S. government. By Sigrid Tornquist “To be successful in defense procurement it’s important to understand what the Department of Defense (DoD) needs, how to design to that need, how projects get funded and how they are jus…

Avoiding seven common mistakes of website design

April 1, 2013 | Industry News, Marketing

By William J. Lynott Deciding to create a website for your business was the easy part. Virtually every business now has an online presence. The tough part is finding a way to make the site generate profits as it educates and informs potential customers. The first commercial websites were designed by…

Tracking social media payback

December 1, 2012 | Marketing

It can be done—sort of—but watch out for the downside. By Marc Hequet What’s the first thing a couple does when they get engaged? These days, they probably go on Facebook and tell all their friends. And, of course, this newly engaged couple will probably need a tent for their recep…

Turning competitors into partners

October 1, 2012 | Marketing, Markets

Marine fabricators discover how working together has benefits for both. By Maura Keller Working with a company that meshes perfectly with your vision—one that’s organized, effective and delivers on promises every time—can be downright startling. That company is the one you turn to …

Creating a brand

May 1, 2012 | Marketing

Your company, and your products, should have a distinct identity for your customers. By William J. Lynott Take a moment and think of one of your favorite brands. Whether it’s a professional product for use in your business or a favorite personal product, chances are you chose it because you&rs…

Small Business Administration offers several advantages

April 1, 2012 | Marketing

Selling products and services to the U.S. government? It’s a big market, and potentially a very lucrative one; in fact, Uncle Sam buys nearly 100 billion dollars worth of goods and services from small businesses each year. Selling to the government, however, is different from selling in the co…

Integrated marketing strategies

March 1, 2012 | Features, Marketing

The branding battleground moves to customers’ hearts. By Anne M. Berg Modern marketing is in a state of evolution—driven by a power shift of nearly seismic proportions. Today, true brand power exists not within the environs of the manufacturer or service provider, but within the hearts a…

Category: Marketing