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Raising the bar from tent rentals to event services partner

June 1, 2013

Dan Nolan III expands services to bring clients what they need and want. By Sigrid Tornquist “We don’t want to plan your event; we want to support your event,” says Dan Nolan III, managing partner of Tents Unlimited Inc., Marietta, Ga., and chairman of IFAI’s Tent Rental Division. “We offer turnkey services so clients don’t …

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Ron Houle builds a bridge to the Capitol

May 1, 2013

Ron Houle works for defense procurement funding at the highest levels of U.S. government. By Sigrid Tornquist “To be successful in defense procurement it’s important to understand what the Department of Defense (DoD) needs, how to design to that need, how projects get funded and how they are justified in Congress,” says Ron Houle, vice …

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Water sports apparel market struggling?

The global economic crisis and changes in water-sports participation have thrown cold water over businesses that market water sports apparel, according to Textile Intelligence’s Performance Apparel Markets, Issue No. 43. Major companies in water-sports apparel are cutting back on operations and re-evaluating, as they see declines in their valuation. Large corporations and private equity groups …

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Avoiding seven common mistakes of website design

April 1, 2013

By William J. Lynott Deciding to create a website for your business was the easy part. Virtually every business now has an online presence. The tough part is finding a way to make the site generate profits as it educates and informs potential customers. The first commercial websites were designed by early computer experts. These …

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Tracking social media payback

December 1, 2012

It can be done—sort of—but watch out for the downside. By Marc Hequet What’s the first thing a couple does when they get engaged? These days, they probably go on Facebook and tell all their friends. And, of course, this newly engaged couple will probably need a tent for their reception. So if you happen …

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Turning competitors into partners

October 1, 2012

Marine fabricators discover how working together has benefits for both. By Maura Keller Working with a company that meshes perfectly with your vision—one that’s organized, effective and delivers on promises every time—can be downright startling. That company is the one you turn to time and time again because of its exceptional products, services and business …

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Creating a brand

May 1, 2012

Your company, and your products, should have a distinct identity for your customers. By William J. Lynott Take a moment and think of one of your favorite brands. Whether it’s a professional product for use in your business or a favorite personal product, chances are you chose it because you’re comfortable with it; you have …

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Small Business Administration offers several advantages

April 1, 2012

Selling products and services to the U.S. government? It’s a big market, and potentially a very lucrative one; in fact, Uncle Sam buys nearly 100 billion dollars worth of goods and services from small businesses each year. Selling to the government, however, is different from selling in the commercial sector. The Small Business Administration (SBA) …

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Integrated marketing strategies

March 1, 2012

The branding battleground moves to customers’ hearts. By Anne M. Berg Modern marketing is in a state of evolution—driven by a power shift of nearly seismic proportions. Today, true brand power exists not within the environs of the manufacturer or service provider, but within the hearts and minds of the consumer. Companies can seek to …

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Re-tooling online reviews

February 1, 2012

New tech provides an added punch. By Joe Dysart New free tools from Google™, Bing™ and Twitter™ are making it virtually effortless for businesses to solicit a positive review from a satisfied customer—and then instantly redistribute that review to the customer’s online social circles. The technology, essentially a recommendation button that is clicked to indicate …