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Solutions in motion

January 1, 2014

 “Make your customers remember you. Make them laugh—but don’t be a salesman,” says Andy Moon, CEO of Baraboo Tent & Awning, Baraboo, Wis. “It’s your presence that makes an impression. Be a problem solver and help your customers out.” Moon grew up in and around the custom awning, canopy and marine business, in a company …

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Design and branding

November 1, 2013

Awnings have long been an effective way to brand a business, but other kinds of shade structures are emerging as an additional option, especially when organizations understand that branding isn’t only about company colors and logos. Shade structures can be a creative option to communicate branding as a message of a company’s (or a city’s) …

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Fabric graphics in “outer space”

September 1, 2013

Fabric graphics: charting new territory—and new opportunities in the exterior marketplace. By Janice Kleinschmidt “Take it outside” is a command that supposedly many tavern owners have barked when customers get riled at each other and start misbehaving. But these days it could just mean those tavern owners want to promote their businesses on awnings, or …

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INDA, EDANA join forces

July 1, 2013

Global nonwovens associations to promote free and fair trade. Two global nonwovens associations, EDANA (Brussels, Belgium) and INDA (Cary, N.C., U.S.A.) have announced that they are joining efforts to promote the free and fair trade of nonwovens globally, starting with an active role in the upcoming U.S.-European Union (EU) Free Trade Agreement negotiations. As a …

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Breaking ground in Africa

A big, wide-open market equals growth opportunity for the tent business. By Barb Ernster Having grown up in Uganda until age seven, Nick Lavy, managing director at Röder UK Ltd., says, “There’s something about the lure of Africa that brings you back. It gets in your blood.” From his office in Cambridge, U.K., Lavy can …

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European textile exports increasing—outside EU

The eurozone crisis and fiscal belt-tightening by European Union (EU) governments are decreasing demand for European textiles and clothing within the EU, according to Textile Outlook International (Issue No. 161), a report from Textiles Intelligence. The latest data show EU textiles and clothing exports to countries outside the European Union increased in value by 6.3 …

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European nonwoven production growth

EDANA, the international association of nonwoven industries, delivered its European annual statistics on nonwoven production and deliveries for 2012, and the news was better than predicted. Overall growth of 2.2 percent occurred, despite friction and crises within the European Union. Total deliveries reached 1.9 million tons, with spunmelt processes accounting for 45 percent and fiber-based …

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Miller Weldmaster scores an ‘E’ for exports

Miller Weldmaster scores an ‘E’ for exports Miller Weldmaster scores an ‘E’ for exports The Presidential “E” Awards for Exports are the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports. U.S. Acting Secretary of Commerce Rebecca Blank presented Miller Weldmaster, Navarre, Ohio, with this prestigious …

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NCTO, NTA, AMTAC merge

June 1, 2013

Three key textile trade associations unite for a stronger voice in Washington. The boards of the National Council of Textile Organizations (NCTO), the National Textile Association (NTA) and the American Manufacturing Trade Action Coalition (AMTAC) have announced that their respective organizations will formally merge into one broad-based industry trade association, to be headquartered in Washington, …

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Custom RVs: homes on the road

As sales of RVs trend upward year after year, so do the opportunities for fabricators in custom shops. By Carla Waldemar The news for custom shops that tap into the RV market just seems to get better. Shops that connect with this group of ardent road enthusiasts could enjoy a comfortable niche—and a boost in …