Covering the environment

Feb. 20, 2017  |  Markets, Tents

Eco-concerns increase in truck and tarp industry These days, nearly every business is burdened with some kind of environmental challenge. These challenges include cutting landfill deposits, disposing toxic-laden wastes in a proper manner and educating employees on workplace recycling. Nearly every c…
Eyes in the sky

Dec. 1, 2016  |  Markets, Tents

Drone photography is the latest tool for tent professionals to show off their stuff. I flew a drone for the first time at IFAI Tent Expo 2015 and was instantly obsessed. The experience of controlling a copter 400 feet away was amazing! The things I could see and the photos and video I could take &he…
Getting the word out about fabric graphics

Aug. 1, 2016  |  Fabric Structures, Feature, Graphics, Tents

Fabric graphics have become a marketing and branding essential. As they go outside to play, the medium is definitely part of the message. Fabric graphics are a perfect vehicle for our branding-obsessed culture, providing the ability to transmit messages in fun, colorful, impactful and attention-gett…
Revealing the romance of sailcloth tents

Jul. 13, 2016  |  Feature, Markets, Tents

Trendspotting online shows tent renters and manufacturers what brides are looking for. If you want to know what’s trending in fashionable apparel, look to Paris, France. If you want to know what’s trending in automotive design, look to Torino, Italy. If you want to know what’s trending in cuis…
Start to finish

Feb. 15, 2016  |  Fabric Structures, Tents

Fabric structure companies with metal shops make material decisions based on multiple factors. Site conditions, local building codes, aspects of design and customer preferences dictate the type of metal used with fabric structures, says Gerald Thompson, CEO of Awnings of Hollywood. His company works…
Demand + supply = prevail

Oct. 1, 2015  |  Awnings & Canopies, Business, Feature, Management, Markets, Perspective, Tents

Robert Cole brings decades of experience and common sense to the time-honored but always evolving economic model of supply and demand. One of the great things this industry has to offer is the quality of its suppliers,” says Robert Cole, IFAI Honored Life Member (HLM) and owner of Goodwin-Cole, Sa…
Just right

Sep. 2, 2015  |  Markets, Tents

With the right guidelines and strategies, calculating the correct square footage for a tented event can be more science than art. Accurately calculating the amount of space a tented event requires is a critical component of the service that tent and event professionals provide. A too-small structure…
Taking center stage

Aug. 26, 2015  |  Markets, Tents

Whether they are watching an orchestra performing under a soft-sided band shell or in a field with thousands of other fans screaming along with their favorite band, outdoor concert attendees probably aren’t noticing two of the biggest supporting players: staging and tenting. For rental companies, …