The pop-up canvas camper pandemic theory

November 1, 2020

Following the 2008 economic crash, lipstick was all over the news. According to the “lipstick recession theory,” consumers facing a recession stop making luxury purchases, like jewelry and high-end vehicles, while still allowing for small indulgences, like lipstick.  But the theory doesn’t hold up to the economic fallout of the coronavirus pandemic. Who needs lipstick …

Why socializing is essential, even in a pandemic

September 1, 2020

There has been very little to like about the year 2020. One of the latest disappointments, especially for Review readers, is the cancellation of the in-person IFAI Expo set for November. On top of all the education and new products and networking that industry members look forward to, Expo 2020 was supposed to be a …

For small businesses, the pandemic triggers a season of uncontrolled experiments

August 1, 2020

If you read any business news, you can’t avoid the headlines ruminating on the long-term effects of the pandemic on industry and the workplace: “How has coronavirus changed consumer spending?” “Will the COVID-19 pandemic accelerate automation?” “Can we just work from home forever?”  There are a lot of opinions out there—but not a lot of …

A historical perspective to a historic pandemic

July 1, 2020

What is the biggest professional challenge you’ve overcome? This is one of the standard questions Review asks the subjects of the Perspective cover article. While some responses are unique to an interviewee’s specific circumstances, the most common answer involves seeing a business through the economic impacts of 9/11 and the Great Recession.  While the coronavirus …

First impressions: Crisis, and hope

June 1, 2020

I wrote my first editorial for InTents magazine just over ten years ago. The cover of that issue featured a structure installed at the Vancouver Winter Olympics by Karl’s Event Rental (now Arena Americas). Also in that issue, the tent industry was responding to the catastrophic earthquake in Haiti with temporary structures and labor. And …

The work of protecting humans just got more important

May 1, 2020

Suddenly, due to the COVID-19 pandemic, Personal Protective Equipment (PPE) has become a hot commodity and an often- heard phrase on the lips of government officials, members of the media and the general public. But IFAI member companies and the textile industry at large have always known that the purpose of fabrics has been to …

A happy and productive workforce

April 1, 2020

The way your employees feel is the way your customers will feel. And if your employees don’t feel valued, neither will your customers. –Sybil F. Stershic Back in my salad days at Lakewood Publications, when I was in my mid-30s I was working with a lot of people in their mid-20s, who liked to ask me …

Renewable energy: what’s your business plan?

March 1, 2020

By Galynn Nordstrom Doing some recent reading on entrepreneurship, I came across an article in Forbes magazine, in which the author, Dr. Steven Berglas, gives some tips to budding businesspeople, beginning with: 1. Marry a June Bride (or Be One). He explains that the concept of, or preference for, a “June bride” isn’t that most …

Making more than money

February 1, 2020

January always brings two things forcibly to mind: first, the NFL playoffs, and second, an almost viral need to find lists of reasons to make business or economic predictions for the coming year. (This is the February issue, I know, but it’s January 14 as I write this.) The Minnesota Vikings … washed out of …

100 years of IFAI Expo

January 1, 2020

At the beginning of the 20th century, there were Temperance organizations in nearly every state. In 1919, the 18th Amendment to the U.S. Constitution, which prohibited the manufacture and sale of alcohol, was ratified and went into effect on Jan. 16, 1920, beginning the era known as Prohibition. Almost immediately after it was ratified, organizations …