Found 957 results.

Successful brand strategy and execution: A case study

January 1, 1970

…approached my company, Minneapolis-based Vyway® Market & Brand Strategy, several years ago to help with the company name, corporate identity and brand strategy. The idea was to create an online

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Servicing your equipment

January 1, 1970

…to be serviced. The servicer should be able to identify the problem quickly and resolve it to get production online again.” For many shops, registering the equipment warranty or subscribing…

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Real-world marketing methods for marine fabricators

January 1, 1970

…a trade association, such as the Marine Fabricators Association. Resolve to make the most of these by being an active participant online and at trade shows and conferences.” ~ Beth…

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How to avoid purchasing mistakes

January 1, 1970

…the different factors between the fabric, ink, printer, and software we heard there was a huge learning curve.” Lisk worked with Mike Terlizzi, VP of sales at ITNH (www.ITNH.com). Terlizzi’s…

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Thompson joins Creative Economy initiative

January 1, 1970

…“We were creating businesses that had to do with intellectual property.” For more information about the Creative Economy, visit www.creativeeconomy.org. Sigrid Tornquist is the editor of Specialty Fabrics Review….

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Membrane envelopes propel heavy-lift aircraft

January 1, 1970

…Web site at www.tensys.com). The software features modules for form finding (looking for the shape that holds under specified stress), load analysis, membrane patterning and geometric post processing. The hull…

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What to watch for when greenwashing

January 1, 1970

…Some advice from the FTC’s “Complying with the Environmental Marketing Guides.” General claims > Specific environmental claims are easier to substantiate than general claims, and less likely to…

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