Found 978 results.

Successful brand strategy and execution: A case study

January 1, 1970

…approached my company, Minneapolis-based Vyway® Market & Brand Strategy, several years ago to help with the company name, corporate identity and brand strategy. The idea was to create an online

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Real-world marketing methods for marine fabricators

January 1, 1970

…a trade association, such as the Marine Fabricators Association. Resolve to make the most of these by being an active participant online and at trade shows and conferences.” ~ Beth…

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Servicing your equipment

January 1, 1970

…to be serviced. The servicer should be able to identify the problem quickly and resolve it to get production online again.” For many shops, registering the equipment warranty or subscribing…

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From the supply side

January 1, 1970

…determine a machine’s profit potential by calculating return on investment. Several equipment purchase ROI calculators are available online to help make financial decisions. Holly O’Dell is a freelance writer based…

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How to avoid purchasing mistakes

January 1, 1970

…the different factors between the fabric, ink, printer, and software we heard there was a huge learning curve.” Lisk worked with Mike Terlizzi, VP of sales at ITNH (www.ITNH.com). Terlizzi’s…

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Thompson joins Creative Economy initiative

January 1, 1970

…meant to me that we were creating businesses that didn’t make widgets,” Thompson says. “We were creating businesses that had to do with intellectual property.” For more information about the…

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Membrane envelopes propel heavy-lift aircraft

January 1, 1970

…Web site at www.tensys.com). The software features modules for form finding (looking for the shape that holds under specified stress), load analysis, membrane patterning and geometric post processing. The hull…

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What to watch for when greenwashing

January 1, 1970

…certifications from third-party organizations imply that a product is environmentally superior to other products. Because such broad claims are difficult to substantiate, seals-of-approval should be accompanied by information that explains…

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